Continuous Deployment Developer Hiring PR 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development.
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
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Startup Lessons Learned
JANUARY 30, 2009
Hire the absolute best and the brightest, true experts in their fields, who in turn can hire the smartest people possible to staff their departments. Launch with a PR blitz, including mentions in major mainstream publications. This is why agility is such a prized quality in product development. We can skip the chasm.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
APRIL 29, 2013
Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. Do some Customer Development instead. First off, what does it mean to launch?
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at software development, the gap would have to be massive in order to explain why startup after startup has an all-male team. Thats understandable - its embarrassing!
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