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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions. The Old Days – Waterfall Product Development.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. a roadmap for how to get to Product/Market Fit." Theory of market types.

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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

Lean 165
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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. Thank you Eric.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff.