Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Lean 74

Lean San Francisco Continuous Deployment DC 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. First off, what does it mean to launch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The "big guys" of 10 years in the future are probably going to displace those of today, and if we think the market is crowded now, it's scary to imagine how much more so it would be in 10 years. I think its wasteful. In time, success will come.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Case Study: Continuous deployment makes releases n.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Case Study: Continuous deployment makes releases n.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? The PR firm helpfully left out that context.) But is that true?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

DECEMBER 16, 2008

What can you do to your product and marketing message to increase engagement? From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them). Levers of engagement Lets start with the levers of engagement.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

FEBRUARY 12, 2009

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Have you personally visited the Content Creator forums and read through the PR thread? But silence was the worst possible strategy. Desperately.

Community 158

Community Management Lean Software Review 158