Startup Lessons Learned
SEPTEMBER 11, 2009
Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. Nothing worked, until we finally had one of our community managers start talking to real customers on the phone.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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Startup Lessons Learned
OCTOBER 4, 2008
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. But I managed a few "good learning experiences" before throwing myself full-bore into IMVU. Case Study: Continuous deployment makes releases n. So much for timing.
Startup Lessons Learned
JANUARY 30, 2009
Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." When creating a new market, expect to spend as long as two years before you manage to get traction with early customers, but enjoy the utter lack of competition. When we build products, we use a methodology.
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. And yet, when I suggest this practice to hiring managers and recruiters alike, they rarely do it. For more on this subject, take a look at The product managers lament.
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