Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.
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Startup Lessons Learned
NOVEMBER 7, 2008
I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Case Study: Continuous deployment makes releases n. A very interesting strategy.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuous deployment makes releases n. Amazing lean startup resources Is Entrepreneurship a Management Science? But in my experience this is not useful most of the time.
Startup Lessons Learned
APRIL 14, 2009
These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
JANUARY 27, 2009
Google has shown their awareness of this issue by carefully managing the annoyance-factor of ads that are shown during search. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? January 28, 2009 1:54 AM startupcfo said.
Startup Lessons Learned
JANUARY 11, 2009
If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.
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