Continuous Deployment, PR and Presentation - StartUpRoar

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Continuous Deployment

PR

Presentation

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Beyond the garage

Startup Lessons Learned

APRIL 25, 2011

Second, we’re presenting something unusual for an entrepreneurship conference: the CEO of a Fortune 1000 company. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuous deployment – even in an SEC regulated environment. And those are just our keynotes! Design + Lean Startup = Lean UX.

San Francisco Silicon Valley Lean Agile

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.

San Francisco CPA SEM CTO Hire

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Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

APRIL 18, 2013

For new speakers we select, we’ll provide hands-on help developing presentations, plus speaker training. Publicists and those seeking PR and media attention should look elsewhere. * Or describe tactics that you’ve refined in an innovative way--say, a new take on A/B testing or continuous deployment. * Seriously. *

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco PR Lean Early Stage

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Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests.

San Francisco Lean Agile Continuous Deployment

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Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Case Study: Continuous deployment makes releases n. Later, I discovered you could get paid to program computers, and really never looked back. Thanks and thanks again.

San Francisco Technical Cofounder Fractional CTO CTO

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Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Customer Development

Customer Development Developer San Francisco Customer

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. You are quite right about openness with the present devices like iPhone, back in the day even Microsoft was pretty open with GW Basic.

Programming San Francisco Lean Continuous Deployment

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Lessons Learned: Cash is not king

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Case Study: Continuous deployment makes releases n. Some aspects of the vision remain, but often in a significantly modified form.

San Francisco Lean Continuous Deployment DC

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Im not much of a statistician, so I am indebted to @hypatiadotca who shared this excellent and brief presentation by Terri Oda. Case Study: Continuous deployment makes releases n.

San Francisco Lean Sweden Continuous Deployment

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Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Great post!

Product Development

Product Development Developer San Francisco Product

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. If you are grappling with understanding what problem your product solves, try building a "problem presentation." Case Study: Continuous deployment makes releases n.

San Francisco Lean Continuous Deployment DC

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Case Study: Continuous deployment makes releases n.

San Francisco Lean Metrics Design

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The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco Metrics Lean PR

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

APRIL 17, 2010

Lessons Learned by Eric Ries Saturday, April 17, 2010 Sneak preview, KISSmetrics (and more) Hear the CEO of KISSmetrics give a sneak preview of what hell be presenting at the Startup Lessons Learned conference on April 23 (were less than a week away!): Conference updates continue to pour in: Want to see more preview videos?

San Francisco Romania Cleveland South Africa

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Stop lying on stage

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. I have tried really hard to hold myself to a high standard in all of my public presentations: to give the unvarnished truth about what it was really like to succeed and fail. The higher the vanity ratio, the more effective the PR.

San Francisco Lean Metrics PR

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Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics

Metrics San Francisco Lean Continuous Deployment

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Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Lean Startup View more presentations from Venture hacks. At first I was skeptical of spending an hour listening to the presentation but have to say it was time well spent. Case Study: Continuous deployment makes releases n.

Lean

Lean San Francisco Continuous Deployment DC

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The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community Management Lean Software Review

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco Lean Retention SEM

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Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

San Francisco Continuous Deployment Ruby Lean

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Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Viral

Viral San Francisco Lean Continuous Deployment

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10 years of entrepreneurship

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. I think its wasteful. In time, success will come.

San Francisco Lean Continuous Deployment DC