Continuous Deployment Search Viral Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
NOVEMBER 7, 2008
Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Another way to promote the website is doing organize search. For example, make sure your website is in the first page of Google search for the given keyword. The Lean Startup Intensive is tomorrow at Web 2.0. Thanks for the insight!
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Further reading The best paper I have read on split-testing is " Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO " - it describes the techniques and rationale used for experiments at Amazon.
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Now that Im in a web based company Im finding a difficult match the framework, culturally. In short: Id love to read your take on a web version of customer development.
Startup Lessons Learned
JANUARY 27, 2009
Google has shown their awareness of this issue by carefully managing the annoyance-factor of ads that are shown during search. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
JANUARY 11, 2009
This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. The difference is intent: when youre searching for a specific topic, ads have a chance to fulfill your interest in that topic. Expo SF (May.
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