YoungUpstarts

SEPTEMBER 12, 2012

This makes them far more credible to other potential customers than agencies or internal employees. The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly.

Customer 168

Customer Social Media Retention Canada 168

YoungUpstarts

OCTOBER 10, 2012

Consider the superb results companies are getting from this new way of thinking about customers: - Customer salespeople achieved, in effect, 80 percent close rates for Salesforce.com , which was key in growing their business in the face of much bigger, better-funded competitors. -

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers. Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. The Case For Building Customer Personas Out Of Data-Driven Research. New versus repeat customers.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

www.rocketwatcher.com

DECEMBER 5, 2011

I had 2 conversations with startup founders this week that are trying to decide on a name for their company and I felt their pain. About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. customer development.

Naming 41

Naming Startup Product Name Framework 41

www.rocketwatcher.com

NOVEMBER 8, 2010

conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects. conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action. . April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42