VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 12, 2012

This makes them far more credible to other potential customers than agencies or internal employees. The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly.

Customer 168

Customer Social Media Retention Canada 168

YoungUpstarts

OCTOBER 10, 2012

Consider the superb results companies are getting from this new way of thinking about customers: - Customer salespeople achieved, in effect, 80 percent close rates for Salesforce.com , which was key in growing their business in the face of much bigger, better-funded competitors. -

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. The Case For Building Customer Personas Out Of Data-Driven Research.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

JULY 1, 2014

Who you survey will be largely be dependent on the outcome you’re looking for & the customer segments you’ve set up. If you want to start a loyalty program to improve customer retention , survey frequent buyers. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you.

Customer 76

Customer Design Software Review Lead Generation 76

Hippoland

JUNE 19, 2018

Is there a way to spread this cost of say $40k-$200k across time while simultaneously improving employee retention? For example, as a business major, can you take classes on lead generation? And then at kindergarten, public schools are basically free for the next 13 years. Work: The workplace is changing a LOT.

San Francisco 48

San Francisco California Cost Software 48