ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

YoungUpstarts

MARCH 16, 2017

We use the information that we harvest to provide you with content strategy techniques. Your audience wants a company that will have a conversation with them. PPC is Essential. PPC can help you determine the exact keywords that your users are entering when doing an Internet query.

Algorithm 127

Algorithm Artificial Inteligence Search Engineer 127

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 17, 2019

From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. The outcome of a propensity model is a propensity score, which rates the likelihood of a conversion. Both have a similar ecommerce conversion rate.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

FEBRUARY 6, 2019

For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options. Drift built a brand identity—and sustained growth—on “conversational marketing.”. Marketing led.

Product 124

Product Marketing Differentiation Harvest 124