Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

AUGUST 10, 2016

When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. Essentially, user state models allow you to measure quality, not just quantity.

NPV 48

NPV Metrics Retention San Francisco 48

The Next Web

DECEMBER 16, 2012

Then we’ll look at the different types of buyers in the market, and what that can mean for the final sale price of a site. For all their variation, the valuation approaches we see in use generally fall into three main categories: they’re based on income, assets, or the market itself. Market approach. Common methodologies.

Valuation 128

Valuation NPV Net Present Value IRR 128

andrewchenblog.com

JANUARY 28, 2010

Do it right, and your conversion rates might be as high as 20%. For notifications, there’s been a lot of great work in the database and catalog marketing world, for example Strategic Database Marketing. Ad.com 20M 0.10% 20,000 10% 50% 1000 $20,000.00 $20.00 Do it wrong, and your LTV gets very close to zero.

CPA 51

CPA Retention Viral Acquisition 51