Remove Conversion Remove Retention Remove Search Remove White Paper
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The impact of this?

Demand 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

The answers from our conversation are as follows: Q. It will arm them with more design thinking than the most cutting edge white paper.” Their customer journey maps the following path from Discovery to Sales, and Retention. ” Here’s an example of their model: Phone Repair CJM Screenshot. IdeaRocket.

Customer 130
article thumbnail

10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

Search engines and people love blogs these days. Join the conversation with Community Forums. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. It’s just another way to demonstrate credibility and attract traffic. All highlight you.

Widget 286
article thumbnail

10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

Search engines and people love blogs these days. Join the conversation with Community Forums. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. It’s just another way to demonstrate credibility and attract traffic. All highlight you.

Widget 233
article thumbnail

10 Top Content Marketing Tips for Your Startup

Startup Professionals Musings

Search engines and people love blogs these days. Join the conversation with Community Forums. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. It’s just another way to demonstrate credibility and attract traffic. All highlight you.

Widget 256
article thumbnail

10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

Search engines and people love blogs these days. Join the conversation with Community Forums. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. It’s just another way to demonstrate credibility and attract traffic. All highlight you.

Widget 120