ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

FEBRUARY 19, 2016

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. SEO brings in free traffic without an exact cost, and CRO converts them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. In both cases, don’t do anything special or different for Googlebot.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JULY 25, 2016

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. You can create a filter that only allows good domain names through, but that runs the risk of missing legitimate new traffic that you haven’t added to your list of approved referral sources. Image Source.

Analytics 48

Analytics Social Media Channel Campaign 48

ConversionXL

NOVEMBER 8, 2016

Instead of asking three questions (name, email, phone) all at once, Advanced Grass tested asking seven questions across two steps. Captchas Might Be Costing You Leads. Your PPC cost per lead is halved, your content ROI doubles and your landing page conversion rate doubles. Image Source.

Web 120

Web Mobile Conversion Finder 120

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. We’re considering doing SEO and PPC as well as cold calling to generate leads. I become obsessed with the industry.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). Switch your IP to the first opportunity from #1.

Metrics 60

Metrics Analytics Non-Compete Search 60