YoungUpstarts

MARCH 12, 2018

by Dustin Pfluger, Partner at BKM Sowan Horan, LLP. If you wish to properly manage your online business finances, here are tips from experienced CPAs with ecommerce firms as clients: 1. When choosing an accountant or a firm, remember, ask for their credentials and confirm if they have other ecommerce businesses as clients.

Finance 147

Finance CPA Management Software Review 147

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. The best ecommerce platforms have multiple layers of security to keep you and your customers safe. Top-End Security.

eCommerce 108

eCommerce Analytics Security Churn Rate 108

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Okay enough with eCommerce stores for now. And without all the fancy things that eCommerce marketers can do when it comes to retargeting, this specific case study had some very interesting results.

Campaign 48

Campaign PPC Audience eCommerce 48

Hearpreneur

DECEMBER 25, 2019

Sinordo, Modern CPA Group ! #17- I knew even with me working my 9 to 5 which I held in the United States Air Force (USAF) at the time, I wasn’t going to be able to provide his wish because I was already living paycheck to paycheck to support myself, my son, our dog and my now ex-partner. Thanks to Ric A.

Entrepreneur 130

Entrepreneur Technical Review LLC Software Review 130

Occam's Razor

FEBRUARY 26, 2008

Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. Find a willing partner, inside your direct responsibility or outside. Outbound link tracking, form submissions, non-ecommerce tracking, downloads, offline conversions and on and on. Stop beating your head against a brick wall.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

APRIL 12, 2017

23 partner-based projects. Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Everything you do in ecommerce reflects your value proposition. Inverted losers.

San Antonio 86

San Antonio Metrics B2B Analytics 86