Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Okay enough with eCommerce stores for now. And without all the fancy things that eCommerce marketers can do when it comes to retargeting, this specific case study had some very interesting results.

Campaign 48

Campaign PPC Audience eCommerce 48

YoungUpstarts

OCTOBER 20, 2014

You Won’t Account for Different Ecommerce Models. Regardless of your ecommerce model, you’re still stuck with the pleasure of navigating local tax jurisdictions, tax holidays, deadlines, product-specific rules and local regulations that might require calculating taxes based on the ShipFrom and not the ShipTo.

Connecticut 160

Connecticut CPA eCommerce Florida 160

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Focus on optimizing your Cost per Acquisition (CPA). Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 12, 2017

Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Everything you do in ecommerce reflects your value proposition. Image Credit. Where should you test? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 30, 2020

deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Hearpreneur

DECEMBER 25, 2019

Sinordo, Modern CPA Group ! #17- After a few years and massive learning in the ecommerce area, I was ready to step up and run a business of my own. We’ve never taken a just because trip in the past, because when you work for a company, they dictate how much paid time off you get, so you use it strategically. Thanks to Ric A.

Entrepreneur 131

Entrepreneur Technical Review LLC Software Review 131

Women Entrepreneurs Can

MAY 5, 2020

There is a much greater demand from buyers in industries that are growing such as Ecommerce, business services and consulting than there are in industries that are declining or moving overseas such as manufacturing and lodging. Business Growth Prospects.

Private Equity 52

Private Equity CPA Equity Reputation 52

ConversionXL

JANUARY 3, 2017

In my thought experiment, a brand person comes to me and asks me to start incorporating “Intel Inside” branding on my landing pages where I’m selling processors directly on an ecommerce page. Imaginary me complains, “But what is Intel inside of? That slogan is about our chips inside of computers and this page is selling the chip itself.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). Visitor Loyalty empowers a focus on one person and the quest to impress them so much that they want to come to your site (content or ecommerce) again and again and again. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MARCH 7, 2016

But, some common KPIs for ecommerce websites can be CPA, Conversion Rate, Unique Pageviews, Time Lag and Path Length, Task Completion Rate etc. Some common KPIs for non-ecommerce websites can be micro-outcomes conversion rates, Unique Pageviews, Page Value, Task Completion Rate, Recency and Frequency, etc. What's in a name?

Analytics 60

Analytics Marketing Metrics Audience 60

Occam's Razor

SEPTEMBER 24, 2012

You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). You can replace the last one with Revenue or Average Order Value if you are hard core ecommerce. I'm not a fan of impressions, so I ignore things like CPM, etc. Facebook Advertising's Offline Impact.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MARCH 13, 2013

Let’s send some paid traffic to the site (metric – CPC from various sources), look at how much of it converts to a lead or a customer (metric – conversion rate) and use that to calculate cost to acquire customer (CPA). Estimate average monthly spend, churn and fixed expenses to calculate customer lifetime value (LTV).

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

JULY 26, 2010

For straight ecommerce websites the first picture is what you use every day. If you are a purely ecommerce business then you can go a bit deeper too. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. You betcha! Up a notch.

Web 96

Web Metrics Analytics eCommerce 96

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. I’ll say that one more time. Poll question number one, we’ll have four of these today during the webinar. This is number one. What best describes you? Two, I’m a small business owner or manager.

Small Business 95

Small Business Finance Forecast Metrics 95

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. Back to Podcast. Transcript.

Elevator Pitch 52

Elevator Pitch Vertical Maryland Email 52

Occam's Razor

FEBRUARY 26, 2008

Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. Outbound link tracking, form submissions, non-ecommerce tracking, downloads, offline conversions and on and on. Tagged it right, integrated their humble campaigns, shared insights with them that they could action (vs.

Management 68

Management Analytics San Diego Web 68