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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Click on over and give us a review on iTunes, please! The Businessology Show.

CPA 70
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on. It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. 2 Filing by CPA. 7 Kashflow.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. I’m the CEO of Palo Alto Software. A lot of people have asked about the software. It has four components, and I’ll talk about each of them in sequence.

Lean 60
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Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Send us an email: Bcast@Bplans.com. We have Tim Berry, founder of Palo Alto Software with us. It really jabs with my experience too in starting in software.

Lean 60
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Measuring the right metrics when you’re experimenting with PPC is important. This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. That’s why you need to optimize to increase that CTR. The Tactical.

PPC 48
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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156