Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

MAY 17, 2017

While distributing content, narrow down the networks your audience hangs out on and then decide the frequency of distribution on each network. The next thing that you need to target here are referrals from news agencies, PR firms etc. CPC and CPA of social media ads. Here are some resources you could bank on.

Marketing 133

Marketing Social Media B2C B2B 133

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. Any reader of this blog for a period of time will know that I’ve been long YouTube for years.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Hearpreneur

SEPTEMBER 16, 2015

We started as a way to help us monetize our networks since we found ourselves making great introductions to people and we would find in our inbox, “hey thanks for the introduction to so and so, they wrote me a check for a million dollars! While we were working on the logo it dawned on us that PR was actually uPRoar’s middle name.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

SEPTEMBER 24, 2012

or Google Display Network. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Friends of Fans gives the size of your second level network (almost 100% useless). Facebook and Direct Response/Traditional Advertising. The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder PR 40

Austin Startup

APRIL 10, 2017

When you’re truly bootstrapped, you don’t have the couple of hundred dollars to shell out to someone to do your companies taxes, or go to that pitch event, or hire someone to help you get PR. I got my taxes done by a CPA while I helped him redo his website. Your twitter mentions.

Bootstrapping 54

Bootstrapping CPA Cofounder PR 54