Customer Development Distribution Media Product Development 
Steve Blank
SEPTEMBER 5, 2018
NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). They needed to be sure that what they were building was what customers wanted and needed.
Startup Lessons Learned
AUGUST 24, 2009
Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?
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Startup Lessons Learned
OCTOBER 23, 2013
LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. LSC: What''s an example of one metric, other than revenue, that you might look at for a non-tech product? Data-driven business is here today; it''s just not evenly distributed.
Steve Blank
OCTOBER 25, 2022
How do they become present on new social media and communications channels? How do they connect with a new generation of customers who had no brand loyalty? How to they use the new distribution channels competitors have adopted? Some of the teams even included some of their close partners.
ConversionXL
FEBRUARY 9, 2016
Social media drives communication…to drive sales. It is simply getting customers. And by the transitive property, anything that gets customers is marketing. […] Welcome to growth hacking. 5 Social Media Growth Hacks for Small Businesses by Forbes. Conducted Customer Development. …Really?
Startup Lessons Learned
OCTOBER 7, 2008
Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.
Up and Running
MAY 23, 2016
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.
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