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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

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Lessons Learned: Employees should be masters of their own time

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 3, 2009 Employees should be masters of their own time Every startup should have a culture of learning. The rule is simple: every employee is 100% responsible for how they spend their time. The suggestion is that you implement one single company-wide rule. I asked why.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Insist on the incredibly high-IQ employees and hold them to incredibly high standards. It never generated positive returns for its investors, and most of its employees walked away dejected. This company had disciplined schedules, milestones, employee evaluations, and a culture of execution. Build a truly mainstream product.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. With 21 employees today, kaChing is devoted to recruiting professional managers and finding product/market fit , first for money managers, then for consumers. The response was surprisingly positive. Thus far the results are encouraging.

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Lessons Learned: About the author

Startup Lessons Learned

That institution will touch many people in its life: customers, investors, employees, and everyone they touch as well. Wondering how do I get in touch with you - I am founder of a company here in San jose, CA and would like to invite you to be part of our advisor team. April 23, 2010 in San Francisco.