crowdSPRING Blog
APRIL 25, 2014
The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. How to Build a Billion Dollar SEO Empire – crowdspring.co/1jrrtm7. San Francisco’s Housing Crisis Explained | TechCrunch – crowdspring.co/1mt5kZR.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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Steve Blank
APRIL 30, 2009
Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.
ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Conduct client development interviews. Image source ).
Steve Blank
APRIL 5, 2017
Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value. Customer Discovery Never Stops. Filed under: Customer Development , Marketing.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.
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