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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit).

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Can You Trust Any vc's Under 40?

Steve Blank

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Your firm worked with an investment banking firm that underwrote and offered stock (typically on the NASDAQ exchange) to the public.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Of course we also hoped that in listening to their advice in how to build the perfect computer for customers just like them, they would actually buy one of the first computers. Our company’s stock was an inducement, but all of them were in it to help us build a better computer. Steve Blanks 30 years of Silicon Valley startup advice.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. Website Analysis.

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supermac War Story 1: Joining supermac

Steve Blank

They sold to a set of customers I knew nothing about. The company was the laughing stock of the Mac market. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” Steve Blanks 30 years of Silicon Valley startup advice.

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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. If you are a practitioner of Customer Development, ESL was doing it before most us were born. The “customers’” contracts funded the company.