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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 316
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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E-commerce Startup Checklist

The Startup Magazine

Absence of competition is an indication of lack of demand or remarkable business success. Know your brand and customer. Once you have selected your niche, avoid rushing into product ideas. Who are the prospective customers? Evaluation of demand. What is the prevailing demand of the product you want to offer?

Startup 121
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[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

He talks about why and how new products are crucial to the success of every company. Why would a company want to introduce a new product? Rob Morton: Yes, new products are created to fill a need or meet a demand in the marketplace, and sometimes to introduce something new that has the potential to be successful.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

The trick then is figuring out what your exact solution is, and whether or not there will be demand for it on a scale beyond just yourself, or whether or not you’ll be able to compete, if you’re entering an already-flooded market, like the shampoo market. Just remember, when you’re pricing your product: Your starting price defines you.

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10 Startup Shortcuts That Will Be Back To Haunt You

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Too many founders think it’s more important to work on products and customers.

Startup 265
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10 Avoidable Mistakes Cause Entrepreneurs Much Pain

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Too many founders think it’s more important to work on products and customers.