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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we work in sales, all we care about are sales touch points. Don't jump. Stick with me, and these three, for now.).

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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. Is this bad? No, as long as you know why this is happening.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Tweet It!]. We don’t know.

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.

PPC 60
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. Schedule 1-on-1 customer interviews.

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