Remove Demand Remove IP Remove Metrics Remove Vertical
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
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Looking Back On Tech, Startups, And VC In 2018

Haystack

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. companies, more sensitivity around technology IP and security. The shift in consumer behavior and the intensity of the Scooter demand was undeniable.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. News is an especially challenging vertical since no site owns a newsworthy event. News sites have long been at the forefront, but plenty of speciality sites (e.g.,

SEO 122
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Do Movies Even Matter Anymore?

Growthink Blog

The movie business of today is all "pre-sold" IP. movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 Toy Story 3? Karate Kid 3? Iron Man 2?

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9 Account-based Marketing Case Studies

ConversionXL

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. Dreamforce is such a crowded, high-energy conference that we knew we had to tailor our offer to stand out.” – Julia Stead, Director of Demand Generation at Invoca.

Marketing 105
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. It’s like arguing against vertical software. Purchase IP from the vendors. It was just the command shell that demanded backward slashes. of course, you’re allowed to have your opinions.

Java 107
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60