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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close.

B2B 150
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Looking Back On Tech, Startups, And VC In 2018

Haystack

It’s that time of year, time to look back and reflect on the most significant storylines in the tech, startup, and VC world. Technology is, like water, flowing and seeping into nearly every sector and eventually into most of the global economy. companies, more sensitivity around technology IP and security.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. was selected due to its ranking for evergreen queries, such as “things to do in Canada.” He continues: Don’t make it too technically complex. Search engines are vital for discoverability.

SEO 122
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The Modern Approach To Account Based Marketing

ConversionXL

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. Dave says it best (who ran ABM at Marketo & Bizible).

IP 98
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Covid-19 is a marathon, not a sprint, for startups in US, UK and Israel

VC Cafe

According to the Covid-19 impact report by research firm Beauhurst: 5,070 UK companies are at a ‘severe’ or ‘critical’ risk 615K startup and scaleup jobs are at risk Later stage startups are at the most risk Across the board, tech sectors and verticals are the most likely to experience a positive or low impact.

SBA 124
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Do Movies Even Matter Anymore?

Growthink Blog

The movie business of today is all "pre-sold" IP. Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc? Video-on-demand alone is estimated to grow from a $1.1

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Whether you decide to build or buy, the technology you adopt must align with your business goals. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The problem your new software or technology will solve. The skills, technology, or experience to build in-house are lacking.