Demand Marketing Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Where to Play
AUGUST 18, 2020
The post Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan appeared first on Where to Play. Here is the case of a local catering business from Pakistan, applying the Market Opportunity Navigator to find new market opportunities in light of a changing environment. Step 1: Market Opportunity Set.
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Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Marketing KPIs. Sales KPIs.
ConversionXL
APRIL 7, 2021
Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.
Lightspeed Venture Partners
APRIL 13, 2015
One look at any of the market maps for marketing tech, sales productivity apps, HR tech or other functional areas within enterprises would tell you how crowded these traditional enterprise software landscapes have become… Is there another billion dollar company to be built in some of these areas?
Hippoland
AUGUST 8, 2018
Marketing first. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.
Hippoland
AUGUST 8, 2018
Marketing first. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.
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