Design Differentiation Product Development Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
The Next Web
FEBRUARY 3, 2014
This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Design & Dev Entrepreneur Insider Investigations'
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crowdSPRING Blog
JULY 13, 2016
When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.
crowdSPRING Blog
AUGUST 14, 2011
I discussed the importance of defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Establishing a strong brand position is an internal exercise that starts at product development and continues through rollout. Photo: Nelson Minar.
Startup Lessons Learned
JANUARY 27, 2009
What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up?
Up and Running
MAY 23, 2016
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.
ConversionXL
FEBRUARY 9, 2016
” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Startups are designed for astronomical growth. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Explain how your product solves the pain point or problem.
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