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The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023

Duct Tape Marketing

Kenneth Wenger – Unveiling the Future of AI Kenneth Wenger is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.

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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

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Technology Roles in Startups

SoCal CTO

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. And a big factor is how big is the Founder Developer Gap.

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Want to Know Difference Between a CTO and a VP of Engineering?

www.bothsidesofthetable.com

Sales & Marketing. Want to Know Difference Between a CTO and a VP of Engineering? I recently did a post for startups on understanding sales people. Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. I’ve heard both arguments from CTO’s.

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Customer Validation - 33 Great Articles

SoCal CTO

" Today I had two conversations with early stage startups (see Free CTO Consulting ). Vision Synching in a Lean Startup The Fallacy of Customer Development Entrepreneurs, Lower Investors’ Risk by Validating your Start-up Company’s Business Proposition Lessons Learned: What is customer development?

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition. And from all the office chatter come norms and beliefs. He gossips with the office manager who tells 3 software developers. And it doesn’t stop there.

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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? You’ll refine your sales and investor pitch. Especially if the idea could be whipped-up by a few 24-year olds in a few weeks?

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