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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Listen to marketing, its grain, wherever you get your podcast. (00:55):

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Ross Simmonds , Founder and CEO of Foundation Marketing. Simmonds is a powerhouse on Twitter and has developed a large following for his insightful and actionable thought leadership posts on content marketing. Differentiate free and gated content. Use direct marketing to continue the conversation.

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5 Attributes of a Can’t Miss New Product

Duct Tape Marketing

Some of the surest successes in history have come from founders who created a product to meet a personal need and discovered a business by virtue of doing so. 2) The market understands the offering. It’s easier to steal market share than it is to create an entirely new category. To that I say nonsense.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

Hello and welcome to another episode of the Duct Tape Marketing podcast. David thanks for joining me. So I think your website is still important and I wouldn’t encourage anyone to think of it as anything but that.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. How did my co-founders and I apply this lesson at data.world?

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A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers! The head-height differential is psychologically off-putting. Meet the founder if she's there. Even just a simple "Are you interested in [thing you do]" is better, although still weak.