Duct Tape Marketing

MAY 23, 2014

Remember that your prospects are seeking to differentiate you from your competition. With the bevy of marketing systems that allow you to use the same pre-designed “rush priority” envelope, or a web site and email template that another 200 small businesses are using, you stand to accomplish the opposite of standing out.

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version.

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

JANUARY 28, 2013

While it may be true that your proposed market couldn’t possibly stand another widget, I’ve found the success of several businesses in an industry, even in the same direct market, can spell opportunity. It’s easier to steal market share than it is to create an entirely new category. To that I say nonsense.

Product 69

Product America Widget California 69

Duct Tape Marketing

MAY 9, 2017

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31

Search Technical Review SEO Small Business 31

Duct Tape Marketing

JANUARY 20, 2022

And we had a marketing piece. We tested theirs and it failed the three key elements that identifying the book, differentiate to get attention, attract, to get engagement direct, to compel, to tell you when to do something and what this, this marketing was different. You need to nail each time for marketing.

Marketing 87

Marketing eCommerce Audio Networking 87

crowdSPRING Blog

FEBRUARY 11, 2019

You know a lot about marketing or finance or… whatever. It will be much easier to differentiate yourself from all of those other generalized consultants if you specialize. American Marketing Association. Canadian Marketing Association. Direct Marketing Association. Direct Selling Association.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. Digital retail spoke to my passion since I was a child.

Software Review 48

Software Review Sales Cofounder Analytics 48

A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers! The head-height differential is psychologically off-putting. Even just a simple "Are you interested in [thing you do]" is better, although still weak. Ask questions, don't just transmit. It's uninviting.

Software Review 287

Software Review Sales Email Naming 287

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Retarget and measure! Need Keywords? Alternative to Google Keyword Planner at keywordtool.io. Need content ideas?

PPC 48

PPC Analytics Video Non-Compete 48

alexpoole.info

AUGUST 14, 2012

Letter differentiation and rate of comprehension in reading. I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Poulton, E.C.

Technical Review 85

Technical Review Software Review Design Web 85

Lightspeed Venture Partners

DECEMBER 3, 2010

As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers. Facebook’s self service platform is still a relatively inefficient market, allowing savvy, analytical marketers to quickly and cheaply gain market share. gross margin.

Internet 113

Internet eCommerce Advertising Flash 113