Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). However, these changes are not statistically significant.

Metrics 157

Metrics Marketing Campaign Audience 157

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” PR Marketing Strategies. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210

Media Los Angeles Russia Viral 210