Differentiation Hiring Kansas City Naming 
Duct Tape Marketing
APRIL 22, 2011
Pork Bellies are one of my favorites commodities, mostly because I like the name so much. There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story.
Duct Tape Marketing
FEBRUARY 24, 2022
In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] Michael, look at the time I gotta go and you wouldn't hire me. And you'd hire me.
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Duct Tape Marketing
SEPTEMBER 3, 2019
The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do?
Duct Tape Marketing
JULY 19, 2017
Because I think whether you’re a product company or a service company, sometimes the reason that customers do or don’t hire you has not much to do with the product or service itself, that central thing that you’re selling, but things around it. They know my name. Dave Robertson: Oh sure, right. They’re small.
Duct Tape Marketing
FEBRUARY 28, 2018
I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So this is really building out your competitive differentiator. Anne Janzer: Indeed, indeed. But, they can replicate the thing that we’re selling. Anne Janzer: Right.
Hearpreneur
SEPTEMBER 11, 2015
” This is my favorite business quote because it illustrates the primary factor that differentiates successful entrepreneurs from the rest of the pack. My favorite business quote is, “Build your own dreams or someone else will hire you to build theirs.” Required fields are marked * Comment Name *. business name.
Duct Tape Marketing
MAY 30, 2017
John: So are you in Kansas City today or are you in Columbia? Lewis and Kansas city where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. John Hall: It’s great to be here.
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