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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 310
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Design pages to satisfy active intent first.

Search 126
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid plain words. Many people obsess during this process.

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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

Negative keywords also reduce the click that will not convert into sales. A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors. Use More Restrictive Keyword Match Type. Use Trademark or Registered Symbols in Headlines. Conclusion.

PPC 54
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

Great businesses can be built off this network, starting with matching talent and opportunity. An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? The professional domain will be one massively valuable network.