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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Thanks, [YOUR NAME]. Limit the call to 10 minutes.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 310
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How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
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How To Drive Online Sales With A Printed Catalog In 2019 And Beyond

YoungUpstarts

Even in this day and age, businesses can boost their sales and enhance their sales with printed catalogs; they are considered as a direct form of marketing. It consists of all the products and services that you offer, details about all your online and offline stores, and all the contact information. That’s where they go wrong.

Sales 138
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Queries closer to a sale tend to be longer and less ambiguous, too. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. Design pages to satisfy active intent first.

Search 126
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.

Georgia 238
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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. Really, really eye opening. And so it's like, what do you do with that?