Differentiation Operations Product Product Name 
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
Up and Running
NOVEMBER 1, 2017
Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. That helps search engines identify the product properly.
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Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
ConversionXL
NOVEMBER 5, 2019
This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. In product. There is no free version, so companies need a solid use case.
ConversionXL
NOVEMBER 5, 2019
This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. In product. There is no free version, so companies need a solid use case.
crowdSPRING Blog
JANUARY 26, 2010
A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. How do you differentiate yourself from your competitors? The above questions are important not only for selecting a strong company name, but also for selecting a strong logo.
reidhoffman.org
NOVEMBER 12, 2013
Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” To show potential revenue streams, we listed three products: ads, listings, and subscriptions. The blue boxes identify the corresponding markets for those products. We had two questions to answer: What is the product?
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