Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

Marketing 240

Marketing Viral Channel Metrics 240

mashable.com

JULY 18, 2012

“We’re trying to find entrepreneurs who are thinking of it as another stage in the company,” he said. “Entrepreneurs who sell to Google are doing it because they have a vision of what they’re trying to do,” Lawee told attendees. Google bought web 2.0 Google bought web 2.0 ITA Software.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Or are you too busy?

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261