ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122

SEO HTML Technical Review Caching 122

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Initially your job is to understand each of the parts of your business model before you hire someone to do it. After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The deal went through, I bought the website, and eventually hired a team of writers. What you can do with a blog that’s got a little bit of traction and a little bit of traffic is hire a team of volunteers. I then went and found a university student who was interested in internet marketing. I like to write, but not that much.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48