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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.

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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.

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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.