Startup Professionals Musings

SEPTEMBER 28, 2012

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

NOVEMBER 2, 2013

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

APRIL 9, 2012

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing.

Social Media 222

Social Media Media Marketing Social Network 222