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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. How did you address that?

Marketing 120
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Funds which fill out the survey will get access to the detailed results of what technology their peers are using. In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. are using AngelMob.co

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital’s website is now powered by Contentful ; they use Unbounce for landing pages ; and Typeform for surveys and other data collection. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” To show potential revenue streams, we listed three products: ads, listings, and subscriptions. And why is it new?

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. Good metrics should also be actionable, and drive successful behavior. This post is applicable to any kind of business.

Metrics 55
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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

" => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. I am lucky if I can put up a landing page without crashing a server. Have you ever heard of the rockstar developer who coded the code behind each and every card transaction of both VISA and MasterCard?