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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126
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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Shouldn’t your ecommerce store match the vernal experience? Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. As you can see, there are a wealth of images and design elements you can use on your ecommerce site. Keep Your Marketing Sunny & Fresh. Redesign with Summer in Mind.

eCommerce 100
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

What will he or she do if he stumbles upon a discouraging article that appears at the top of the Search Engine Results Pages (SERPs)? Of course, negative content that ranks prominently in search engines plays a major role. It’s no secret that social media is one of the most powerful digital marketing channels. Social media.

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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

7- From a Cantonese name. We are an eCommerce platform and dedicated to providing quality home products and information. Our business name is Iupilon, and it’s a Cantonese (the official language of Hong Kong) word that means “quality as better as a dragon that is rare.” Photo Credit: Angus chang. Photo Credit: Paul Stein.

Naming 142
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. Think about it.

eCommerce 115
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price.

eCommerce 133
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How to Create a Compelling Unique Selling Proposition

ConversionXL

Every marketer knows these are important questions, but finding the answers can be a challenge. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). Finding your niche will attract more of those ideal customers than appealing to the broader market ever could.