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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

In very few specific cases, depending on the nature of the business, the business model might demand a considerable gestation period or extensive research and development. Any custom manufactured IoT device would require software development as well as hardware customization. Forms of funding. ? Equity investment.

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Hiring a CTO for Your Startup

SoCal CTO

Several people have recently come to me to help them source and/or hire full-time CTOs for their startup having found me through my post that looks at: Startup CTO Salary and Equity Data. Interviewing and Hiring Process Get a resume and LinkedIn profile and review both closely: Do they know the world of startup technology?

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Highlights from the 2009 Business of Software Conference

Software By Rob

Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. The speaking line-up is a who’s who of software bloggers and authors, including Geoffrey Moore, Paul Graham, Dharmesh Shah and Joel Spolsky. There were several great presentations during the conference.

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Hiring a CTO for Your Startup

SoCal CTO

Several people have recently come to me to help them source and/or hire full-time CTOs for their startup having found me through my post that looks at: Startup CTO Salary and Equity Data. Interviewing and Hiring Process Get a resume and LinkedIn profile and review both closely: Do they know the world of startup technology?

CTO Hire 225
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Debt, Equity and a Third (and Fourth) Thing that Might Work Better

Software By Rob

This morning Seth Godin published a post titled Debt, equity and a third thing that might work better. That’s when you find one or more (future) customers that help fund your product development in exchange for input into the process and free or highly discounted use of the software.

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Startup Advice: When to Use a Consulting CTO

rapidrollout.wordpress.com

Investors use a consulting CTO for technical due diligence. And finally, you may be able to avoid diluting your equity. Preserve your equity by using a consulting CTO to ramp up your company before securing early-stage financing and hiring a permanent technology partner. Why are consulting CTOs so scarce?