Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
Or even that an email recipient will unsubscribe. to be competent, optimizers need a basic understanding of statistics and propensity models. Regression is a good option because it’s very interpretable for non-technical audiences, which means it can be communicated easily. Or that a customer will churn.
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