Engineer Global Metrics PPC 
ConversionXL
MARCH 3, 2016
Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.
Hearpreneur
FEBRUARY 13, 2022
Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. The value of image alt-text is growing exponentially.
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Occam's Razor
JULY 1, 2013
But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.
Occam's Razor
DECEMBER 21, 2009
Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard? I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. Metrics and Conversion and Data and Questions (look at that!) The first week's over, now want?
Occam's Razor
SEPTEMBER 30, 2013
We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.
Occam's Razor
DECEMBER 6, 2010
In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.
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