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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Sales cycle length increased. So what does it take?

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Joel moved to Seattle, and worked at Microsoft for three years as a program manager on Excel 4.0 After leaving Juno, he founded his own software company, Fog Creek Software. Lesson: You dn’t want your customers to feel locked into using your software. The role of Product Managers at Technology Companies.

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3 Ways To Ensure Your Startup Has A Top-Notch Team

YoungUpstarts

by Shawn Overcast , managing director at gothamCulture. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. Companies that commit to their teams succeed because they attract hard-to-recruit talent like Brianna Crab , a data engineer at Capital One.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Small and medium size business owners can set up online customer support platforms that combine the backend help desk system used by agents (ticketing, knowledge management) with an online customer portal (self service, forums, idea management, voting, etc) on the front end. Toward that end, they have created two products. Discuss.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid, minimum of 10 hours per week Description: The Marketing Intern will work closely with the Marketing Manager to generate and implement campaign ideas and measure their effectiveness. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

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What is a CTO?

Austin Startup

.” —  Jim Colson , CTO, IBM Watson Solutions Jim Colson Their charter is to see the big picture and develop it into a roadmap, adjusting for insights from customer discovery and driving towards product market fit. They adopt, measure, and manage key product performance metrics. Autonomy to self-manage.