Remove Engineer Remove PR Remove Product Development Remove Retention
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Your most powerful growth engine is your existing customer. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. That’s right.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Earned Media: SEO, PR, Word of Mouth.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Earned Media: SEO, PR, Word of Mouth.

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Accept Software – Innovation is No Longer a PowerPoint Bullet

Venture Chronicles

I received an email from the PR contact for the company that mentioned the BP oil spill in the Gulf and the process of idea collection on the web they were undertaking. The four products that Accepts offers as part of their innovation suite are: Ideas: A classic ideation offering, non-employees can submit and vote on ideas.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” Ads drive awareness…to drive sales.