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6 tips to bridge cultural differences in marketing communication

The Startup Magazine

But this is absolutely out of the question in Germany. When you check the Hofstede model, Northern European countries score high on individualism, but Southern Europe is strong on collectivism. Self-development is a great angle for a marketing campaign in Northern Europe, but not in Spain, which is considered a collectivist culture.

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Learn Strategies for Tapping into Foreign Markets

Startup Professionals Musings

Content which may be perfectly acceptable in the USA or Europe may cause offence in other parts of the world. www.yourcompany.de) and reside on servers within Germany. Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. domain name (e.g.

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Taking stock of the Dutch tech cluster: What The Netherlands needs to win the European startup scene

The Next Web

We are the most active Twitter country in the world (measured by tweets per account) and the third most socially networked. The first thing any American notices when coming to Amsterdam is that unlike Germany and France, everyone speaks English. At home we have entrepreneurs who think global day one. Serious talent.

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The Steps of the Recruiting Process … and How to Identify Failure Points

www.ere.net

networking. In closing, I’m not saying there isn’t some room for Old-School Management Philosophy that was pertinent after we reduced our Industrialization Era competition to rubble (Germany and Japan), but we live in a different world and a different Global Economy today – let’s keep our eye on the ball.

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Invest in Israel Newsletter October 2011 Edition

VC Cafe

is acquiring digital-video networking company BigBand Networks Inc. BigBand Networks, which has more than 200 customers in North America, Asia and Europe, provides broadband service providers with digital video networking solutions designed to make it easier to distribute, manage and monetize video. for about $158.1

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Invest in Israel Newsletter – June 2012 Edition

VC Cafe

The two companies have collaborated for a long time, with Facebook using Face.com’s technology to help users tag the faces of friends in pictures they upload on the social network with Face.com’s Photo Tagger service. FOUR ISRAELIS CHOSEN FOR “GIRLS IN TECH 100 IN EUROPE”. Global sales in 2011 were $2.76

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Blitzscaling Beyond Startups

Reid Hoffman

Network effects occur when increased usage of a good or service leads to an increase in its value, which in turn makes it more attractive and this leads to further increases in usage. Social networks such as Facebook or LinkedIn are a clear example of the power of this long-term advantage, as are two-sided marketplaces such as Airbnb or eBay.

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