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SEM

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.

San Francisco CPA SEM CTO Hire

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review

Software Review SEM Marketing Las Vegas

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Trending Sources

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.

Demand

Demand San Francisco Lean Continuous Deployment

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Whether they also lead to dramatically higher returns for investors is a question Im looking forward to studying. Labels: customer development , lean startup 8comments: Amy said.

Lean

Lean San Francisco Startup Continuous Deployment

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Pick the Perfect Name for Your Startup

mashable.com

MAY 28, 2010

Frances McInnis is a journalist and crossword enthusiast based in New York City. A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. My company name is forever!

Naming

Naming Technical Review Social Media Startup

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment Agile Lean

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Anyway, thanks to Steve and all of his students - it was a fun and thought-provoking experience.

Customer Development

Customer Development Engineer San Francisco Developer

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience San Francisco Continuous Deployment Lean

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM

SEM San Francisco Lean Continuous Deployment

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Developer Continuous Deployment DC

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Customer Lean Continuous Deployment

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment DC Lean

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

The opportunity isnt to give into temptation and figure out how to recklessly and expensively market the frontlist. It is to adopt a long and slow and ultimately profitable strategy of marketing your ever-growing backlist. I see startups struggle with this all the time. How to listen to customers, and not just the loud.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Like gmlk, I usually subscribe the first time I find something useful. Your posts are well-written with a good overview as well as concrete tips. More of the same.

San Francisco Lean Continuous Deployment DC

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Good to see that your thoughts on what a CTO is aligns with my own experiences. How to listen to customers, and not just the loud.

CTO

CTO Fractional CTO CTO Hire Technical Review

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Lean DC

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

You can turn your entire application infrastructure investment into a pay-as-you-go variable cost, and bring new products to market at speeds an order of magnitude faster than just 10 years ago. You dont need to invent a new architecture, and you dont need to even build your architecture up-front. 1 comments: flixsterwidgettest said.

San Francisco Technology Continuous Deployment Lean

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

In traditional marketing there are three main objectives. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. These involve persuading people to: 1. Buy a higher quantity 2.

San Francisco Lean Technical Review Continuous Deployment

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When And How To Pick Your Next Launch Country

Cracking the Code

NOVEMBER 25, 2015

In my opinion, one of the key elements is the market fragmentation, which is something that European companies tend to come up against sooner than their U.S. In the EU we have to adapt to 28 different countries, regulations, cultures and markets, which slows down the growth”. Complete your initial marketing playbook.

Europe

Europe Italy Spain SEM

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Stealth

Stealth SEC Advertising Accredited Investor

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco Lean Retention SEM

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

SEPTEMBER 27, 2010

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. calcalist ].

Software Review

Software Review Venture Capital Technical Review SEM

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

San Francisco PR Lean Early Stage

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Just bringing a good app to market isnt going to be enough.

Distribution San Francisco Lean Continuous Deployment

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Please teach kids programming, Mr. President Work in small batches Continuous deployment with downloads What is a market? (a Pretty soon we ran out of friends. Expo (and a call for he. Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Doing so will both make our product better for our current customer, and provide compelling, statistical evidence of its effectiveness when it comes to marketing. The beauty is that this leads nicely to split-testing and also measuring customer (user) satisfaction (engagement) and predictions. Very exciting.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

Lean

Lean San Francisco Continuous Deployment Startup

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

Product Development

Product Development Developer San Francisco Product

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.

San Francisco SCRUM Lean Continuous Deployment