Occam's Razor

JULY 1, 2013

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Problem one is that "red" denotes "good" in this case and "green" represents "bad." So show "good" in green and "bad" in red.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). A fairly low bar. Outcome #2: To share your business value proposition.

Campaign 128

Campaign Analytics Metrics Search 128

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Most web analysts are not responsible for SEO Analytics , and it is such a shame. Outcomes Analysis Tools [The "How Much"].

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 9, 2015

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60