Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Podcast: Competitive Analysis Best Practices, Competency Judgement Model. Web Analytics: A Puzzle or A Mystery?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

DECEMBER 21, 2009

A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. The data does not come from them (obviously), it is from Compete. I am not a SEO expert, can't underscore that enough, but everything that could possibly be sub optimal about seo/ppc is wrong with Gatorade.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

OCTOBER 31, 2011

For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. And we recommend doing more SEO. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%.

Salary 130

Salary Analytics Green eCommerce 130

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies.

Social Media 51

Social Media Marketing Analytics Audience 51

Occam's Razor

OCTOBER 14, 2014

As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 133

Analytics Vertical Metrics Web 133

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). A fairly low bar. Outcome #2: To share your business value proposition. What was it after?

Campaign 128

Campaign Analytics Metrics Search 128

conversionxl.com

SEPTEMBER 10, 2013

In this case study on Moz.com by Conversion Rate Experts , the first phase of their conversion strategy was to interview paying, non-paying, and former customers about how they felt about the product. went after enterprise sales model with a non-recurring, small price. didn’t make eventvue self-serve to let anyone come and get it.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

FEBRUARY 20, 2012

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). Competition (who comes up first consistently, ppc and organic).

Web 138

Web Analytics Technical Review Affiliate 138

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. Entrepreneurs always struggle with competing priorities and manage expenses very closely. The same way you find a girlfriend / boyfriend.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Most web analysts are not responsible for SEO Analytics , and it is such a shame. Outcomes Analysis Tools [The "How Much"].

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JULY 11, 2016

Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). first two plans get the most attention.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 53% of designers get feedback from non-designers. Success potential is: technical fit, functional fit, competence fit, experience fit, cultural fit. Image Credit. Site content and personalization matter.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60